Privacy Policy
Effective Date: May 25, 2026
1. Introduction and Company Information
This Privacy Policy explains how NorthStar Influence Group (“NorthStar Influence Group,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information in connection with our influencer-marketing business and related services.
We are committed to handling personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy laws. This Privacy Policy applies to personal information we collect from clients, prospective clients, influencers, creators, brand partners, website visitors, business contacts, and other individuals who interact with us.
Business Name: NorthStar Influence Group
Address: NorthStar Influence Group, 150 King Street West, Suite 2800, Toronto, ON M5H 1J9, Canada
Email: [email protected]
Phone: +1 (416) 782-5943
2. Data Collection and Processing
We collect personal information that is necessary for our business operations and client relationships. Depending on your interaction with us, we may collect the following categories of information:
- Identification and contact information: name, email address, phone number, mailing address, company name, job title, social media handles, and professional profile information.
- Business and campaign information: brand preferences, campaign briefs, audience insights, content performance data, collaboration history, payment details, and contractual records.
- Technical and usage information: IP address, browser type, device identifiers, pages visited, referral data, cookies, analytics data, and interaction data from our website and digital communications.
- Communications: messages, inquiries, feedback, support requests, and records of correspondence with us.
- Financial and transactional information: invoicing details, payment status, and related accounting records.
- Social media and public content: publicly available profile information, engagement metrics, and content performance data relevant to influencer-marketing campaigns.
We generally collect personal information directly from you, but we may also collect information from clients, business partners, social media platforms, analytics providers, payment processors, and publicly available sources, where permitted by law.
We process personal information only for purposes that a reasonable person would consider appropriate in the circumstances and only to the extent necessary for those purposes.
3. Purpose of Data Processing
We use personal information for the following purposes:
- to provide influencer-marketing services and manage client and creator relationships;
- to identify, evaluate, and match influencers or creators with brand campaigns;
- to communicate with you about inquiries, proposals, contracts, campaigns, and service updates;
- to administer agreements, billing, payments, and accounting functions;
- to analyze campaign performance, audience engagement, and service effectiveness;
- to operate, maintain, secure, and improve our website, systems, and business operations;
- to comply with legal, regulatory, tax, and recordkeeping obligations;
- to prevent fraud, unauthorized access, misuse, and other security incidents;
- to personalize and optimize our communications and marketing activities, where permitted;
- to enforce our agreements and protect our legal rights and interests.
4. Legal Basis for Processing
Under Canadian privacy law, we generally rely on one or more of the following grounds to process personal information:
- Consent: where you have given us consent, express or implied, to collect, use, or disclose your personal information for specific purposes.
- Contractual necessity: where processing is necessary to enter into, perform, or manage a contract with you or your organization.
- Legal or regulatory obligation: where processing is required to comply with applicable laws, regulations, court orders, or lawful requests.
- Legitimate business purposes: where processing is necessary for reasonable business purposes and is not overridden by your rights and interests, including service delivery, security, fraud prevention, and internal administration.
Where required by law, we will obtain your consent before collecting, using, or disclosing your personal information. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.
5. Data Sharing and Third Parties
We may disclose personal information to third parties in the following circumstances:
- Service providers: vendors that support our operations, such as hosting providers, analytics providers, CRM systems, email service providers, payment processors, accounting services, and IT/security providers.
- Clients and campaign partners: where necessary to manage influencer-marketing campaigns, evaluate suitability, coordinate deliverables, or report performance.
- Professional advisors: lawyers, accountants, auditors, insurers, and consultants who assist us in operating our business.
- Authorities and regulators: where required or permitted by law, including to comply with legal obligations or respond to lawful requests.
- Business transactions: in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate confidentiality protections.
We require third parties that process personal information on our behalf to protect it using appropriate contractual, technical, and organizational safeguards. We do not sell personal information.
6. Data Transfer to Third Countries
Some of our service providers, systems, or business partners may be located outside Canada, including in the United States or other jurisdictions. As a result, your personal information may be transferred to, stored in, or accessed from countries outside Canada.
When personal information is transferred outside Canada, it may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those countries. We take reasonable steps to ensure that such transfers are protected by appropriate safeguards, including contractual protections and security measures consistent with the sensitivity of the information.
7. Storage Duration
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with legal and accounting requirements, to resolve disputes, and to enforce our agreements.
The retention period depends on the type of information and the purpose for which it is used. For example:
- contractual and billing records may be retained for the period required by tax and accounting laws;
- campaign and communications records may be retained for the duration of the business relationship and a reasonable period thereafter;
- website analytics and technical data may be retained for a shorter period consistent with operational and security needs.
When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our retention practices and applicable law.
8. User Rights
Subject to applicable law, you may have the following rights regarding your personal information:
- Access: to request access to the personal information we hold about you and information about how it is used and disclosed.
- Rectification: to request correction of inaccurate, incomplete, or outdated personal information.
- Erasure: to request deletion of personal information in certain circumstances, subject to legal and contractual retention requirements.
- Restriction: to request that we limit the processing of your personal information in certain situations.
- Data portability: to request a copy of certain personal information in a structured, commonly used format where applicable by law.
- Objection: to object to certain processing activities, including some forms of direct marketing where applicable.
To exercise your rights, please contact us using the details in the Contact Information section below. We may need to verify your identity before responding to your request. We will respond within the time required by applicable law or, if no specific period applies, within a reasonable time.
9. Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time by contacting us. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
Please note that withdrawing consent may limit our ability to provide certain services, participate in campaigns, or maintain some business relationships. In some cases, we may still be permitted or required to retain or use certain information under applicable law.
10. Right to Complain
If you have concerns about our privacy practices, we encourage you to contact us first so we can address your concerns directly.
You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or, where applicable, a provincial privacy regulator if you believe your personal information has been handled in a manner that does not comply with applicable privacy laws.
We will cooperate with any lawful investigation and will make reasonable efforts to resolve privacy concerns in a timely and fair manner.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, and destruction. These measures may include access controls, encryption, secure storage, network protections, staff confidentiality obligations, and monitoring for suspicious activity.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials or account information associated with your interactions with us.
12. Contact Information
If you have questions, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact:
NorthStar Influence Group
150 King Street West, Suite 2800
Toronto, ON M5H 1J9
Canada
Email: [email protected]
Phone: +1 (416) 782-5943
13. Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will take reasonable steps to notify you, such as by posting the updated policy on our website or by other appropriate means.
The “Effective Date” at the top of this Privacy Policy indicates when it was last revised. Your continued use of our services or website after any changes become effective constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by law.